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8 Northumberland Avenue

Official VR Awards Venue Partner

8 Northumberland Avenue – Eloquent, Grand & Quintessentially British


 For the third annual VR Awards, we chose to return to the spectacular 8 Northumberland Avenue.

The awe-inspiring Central London venue consistently delivers year on year, and is perfect for bringing our refined black tie vision to life.

A Lasting Atmosphere

With the VR Awards, we wanted to recognise the achievements of VR pioneers, and 8 Northumberland delivers in every aspect. The grandiose nature of the venue leaves attendees feeling proud of the progress made over the last year, and eager to continue creating.

As you first step into the Ballroom, you cannot help but feel inspired. The state-of-the-art technology lights up the vintage magnificent Victorian architecture, illuminating every detail. This captures the essence of the VR Awards entirely: sophisticated, yet modern, rich, and vibrant.

An Exquisite Three Course Dining Experience

The VR Awards always aims to match this blend in the dining experience too. Given that the VR Awards celebrates achievement globally, with attendees from every corner of the world, it is important that we deliver on a menu that immerses guests in British culture while remaining inclusive and luxurious no matter their dietary requirements.

AlchemyLive, partners of 8 Northumberland Avenue, invited AIXR directors to taste the variety of options they could provide on the night. With so many appetising options, they settled on a creamed parsnip soup with honey & pecorino tortelloni to start; a rich game sausage roll with delicious chestnut mash for the main; finishing with a fresh orange and lemon tart with mandarin sorbet. 

Alongside vegetarian, vegan, Halal, and Kosher meals, AlchemyLive were given the monumentous task of catering for all 300 attendees, but every guest received an excellent, timely, and professional service, and we have only received positive feedback from all guests.

Unlimited Creative Potential

The freedom that 8 Northumberland Avenue brings cannot be understated. We had total control over the lighting, the layout and the menu to fine tune the atmosphere to create something unique and bespoke. 

As the night progressed, we were able to manipulate the venue at a touch of a button to transform entire rooms. On arrival, guests are met with an uplifting bright atmosphere and a glass of bubbly courtesy of AlchemyLive’s bar staff. When they return from the ballroom, spotlights beam down from the tall architecture, creating a celebratory atmospheric night that’s worth remembering.

8 Northumberland Avenue is located only a stone’s throw away from Trafalgar Square, making it London’s most central venue with exceptional public transport links from all directions. The mixture of classic Victorian architecture and cutting-edge technology compliments a variety of occasion events across two large spaces.

Described by English Heritage as ‘the grandest example of a Victorian ballroom in existence’, The Ballroom at 8 Northumberland Avenue is the jewel of the venue. The high ceilings, impressive chandeliers, grand columns, stained glass windows and ornate detailing all ensure unforgettable events.

The Old Billiard Room and Annex are the most adaptable of the venues spaces. The combination of white walls, mirror details and subtle architectural touches create the perfect blank canvas spaces.

At London’s most central venue, they believe technology should enhance guest’s experiences, not complicate them. With a long list of London’s first from; Intelligent lighting systems and Virtual Reality to Holographic 3D projection, technological innovation is always welcome.

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